Follow Ups is a feature that allows you to easily get into e-mail marketing to help grow your business. When using Follow Ups, or doing email marketing in general, it’s a good idea to keep a singular focus and to have a goal you want the Follow Up to have. To fully take advantage of Follow Ups, you need to use them at every event!
Below are some sample goals you can work towards when using Follow Ups.
Get positive online reviews on Facebook, Yelp, or Google
Do you check reviews online for companies before you decide to buy a product or use a service? Your clients are no different. You can use Follow Ups to ask event guests to give your company a review on Facebook, Yelp or Google. Pick only ONE review site you want to focus on and send Follow Ups targeting that one site.
Ask guests to follow you on social media
Looking to build your social media following on Instagram, Facebook, Twitter or Snapchat? Send event guest a thank you email and then ask them to follow you on your preferred social media platform so you can increase your social media presence.
[View sample email]
Increase your Facebook Likes
Trying to boost your Facebook Likes? Create a Follow Up asking guests to Like your Facebook page and leave a comment on your wall.
[View sample email]
Get booking inquires & referrals from event guests
The guests at your last event loved you and they have an event coming up… or they know someone who does! Why not send a Follow Up inviting them to check your availability or get a quote?
[View sample email]
Increase your web traffic
This is slightly similar to getting inquiries & referrals, but it’s less direct. With this approach you just want to invite people back to your website and have them naturally decide to inquire about your business.
[View sample email]
Not using PicPic Social EC?
Follow Ups is only available for PicPic Social EC. Click here for a 30 day free trial. If you are a classic user looking to switch to EC, click here for information on trading in in your license.
